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ethnic PR case study Shahrp Triangles



Bullet Point How Shahrp helped:

DAWN is an organisation that helps Asian women fulfil their entrepreneurial dreams and aspirations, through its network, programmes and events. DAWN secured sponsorship from Creative London and the British Library and hosted its Entrepreneurship Programme. Shahrp’s help was enlisted to promote this. Following the success of Shahrp’s PR activities, DAWN asked Shahrp to help promote DAWN Creative, a panel discussion and networking event, which was a culmination to the Entrepreneurship Programme.

Bullet Point Results:
Shahrp’s role involved drafting, distributing and following up a press release on the Entrepreneurship Programme. Interviews were conducted with a variety of media titles and press coverage was secured in, amongst others, London’s Evening Standard, Asian Times, Asian Voice, Asian Post, Asian Leader, Eastern Eye and a number of online media outlets. The programme was fully booked with 15 women participating. The PR activity for the DAWN Creative event resulted in further press coverage in the Evening Standard, the main Asian press, Business Link’s website and an interview broadcast on Sunrise Radio. The event was oversubscribed.

Bullet Point What our client said:
“Even before we signed a contract, we began to see Shahrp’s focus on excellence and attention to detail. Nita Shah is always on the ball, easy to reach and prompt and efficient in responding to our requirements. Shahrp’s media reach is extensive for a firm of its size and all communications handled by the consultancy with DAWN and on behalf of our partners were managed very professionally. In all, Shahrp’s services exceeded our expectations on all accounts.”
Co-founder, DAWN

Shahrp Triangles

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© Shahrp 2006